BUSINESSES looking to turn social media traffic into shop customer traffic can attend a free seminar in Warrnambool tonight.
Nanjing Night Net

SmartSaver Deals, a business using smartphone apps to advertise special promotions, is hosting the free introduction to social and mobile media marketing for small businesses at The Loft.

At least 70 people from a range of Warrnambool businesses are attending, from pharmacies and accountants to clothing retailers.

Warrnambool Smart Mobile Media consultant Catherine Williams said the seminar would teach tips and tricks on engaging more with consumers.

“We want to get other businesses involved in utilising Facebook and social media to complement their other advertising, so they’re engaging with potential customers in more relaxed way,” she said.

“It’s not always about sell, sell, sell.

“This event is for people who haven’t used social media at all, or for people using it and already doing well.

“There’s always more to learn.”

Rather than shifting their business online, she said Warrnambool shop owners could use social media to bring customers through the door.

“When searching for products, it’s a way to have an active presence online and direct customers through their doors,” she said.

“Facebook is a good way to do that without spending a fortune on a static website where you can’t interact with people.

“Opportunity is where the eyes are and the eyes are either on Facebook or on the mobile phone.”

Further seminars targeting Portland and Hamilton businesses will follow in late May.

This story Administrator ready to work first appeared on Nanjing Night Net.